This is our most popular simulation and is ideally suited to wholesale or retail type distribution businesses. However, due to the universal nature of the business principles covered we’ve had many different types of companies from banks and insurance companies to large international manufacturing companies choose this version. Some of the key principles participants experience include:

  • The sensitivity of price, volume and expense management to net income
  • Managing and optimizing inventory investment
  • Managing inventory to match sales
  • Managing cash flow, receivables and payables
  • Learning key measures such as return on sales, inventory turnover, return on net assets etc.
  • Identifying how they impact these variables in the real world and how they can positively influence the profit drivers in your business

Target Audience

  • Employees in sales and marketing
  • Employees in purchasing
  • Supervisors, managers and other employees who impact profitability

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